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Mobile & CRM: Customers are on mobile (too), is CRM data informing the...
Your app is optimized, and push notifications are getting delivered as users get close to your store: why do you still feel you are missing that real 1:1 customer engagement? As consumers move more...
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Mobile & CRM: Pulling consumer data into your app experiences
Is it time to stop worrying about presence and downloads and start asking whether your apps are delivering ROI? Brand and retail mobile apps have moved rapidly from being brochureware and advertising...
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Mobile & CRM: Your app is in your customer’s hand- how do you maximize that...
Bridging the chasm between the app experiences you deliver and the customer data that is informing your sales and marketing In this series we have identified a number of practical and business...
View ArticleHightail to a Defensible Niche
It’s hardly news that enterprise file sharing technology has become commoditized. That process has very visibly played out in the tech media over several months now. However, most of the articles...
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Consumer Data: Are Attitudes about Sharing with Brands Shifting?
You don’t have to have been an internet user fifteen years ago to know things were different then; it was the time of dial-up and buffering videos, when ecommerce was novel and social media had yet to...
View ArticlePeople-based marketing is key to humanizing the consumer experience
Tim is CEO at DataSift. Cookies were once the kings of the advertising industry, but times are changing. Once upon a time in the world of online marketing (or five years ago), every time you visited...
View ArticleAd Blocking and Tackling: What 2015’s Ad Blocking Means for 2016’s Marketing
2015 was the year when an unprecedented number of users took action against the ads that slowed web pages and turned the online content experience into a frustrating game of close-that-ad. According to...
View ArticleTech Goes Emo
There’s a soul-crushing moment in The Iron Giant when [spoiler alert] the alien robot chooses to save humans from an atomic bomb. The 1968 story by British Poet Laureate Ted Hughes presents one of the...
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Four Questions For: Sara Spivey
In what ways is technology changing marketing today? In every way. I can’t think of an area in marketing that technology hasn’t changed in some way. From research to social media to everything in...
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Four Questions For: Greg Green
What are the biggest issues facing Big Data and marketing in 2017? There are three primary issues currently facing “Big Data” and Marketing. First, the issue of irrelevance regarding the vast majority...
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